Privacy Policy

Last updated April 8, 2026

This privacy policy describes how DocuPet Inc. (“DocuPet”, “we” or “us”), collects, uses, shares and protects your personal information (“Privacy Policy”). This Privacy Policy applies to the www.docupet.com website and all subdomains from which we link this Privacy Policy, (together the “Site”) and all services, applications and tools offered on, through or in connection with the Site (collectively, the “Service”), regardless of how you access the Service, including access through mobile devices.

We may change this Privacy Policy from time to time and advise you to read it regularly. Substantial changes to our Privacy Policy will be announced on our Site.

Policy Summary

1. What Personal Information we collect. The information DocuPet collects depends on how you use our Site and our Services. If you licence a pet with us, we collect information required in your area to issue the licence, which may include your name, contact information, payment information, emergency contact information, information about your pet, and other information that is required to issue a licence in your area, such as your date of birth. If you purchase goods from DocuPet, we collect your name, contact information, payment information, emergency contact information, information about your pet, to process your purchase and to provide our lost pet service notice services. If you purchase our Smart Tracker service, with your permission, we collect precise location information for the Smart Tracker device worn by your dog, and, depending on the permissions you provide, location information for your mobile device. The Smart Tracker device can also collect a number of health indicators for your dog, as we describe below. If you use the Wagoria App, with your permission, we collect information related to pet behaviour, events, photos and videos, walks, and health. We also collect information you choose to give us, for example, if you contact us, or post to our Site.
2. What we do with the Personal Information we Collect. We use the personal information we collect to provide services to our Licensing Body partners, and to provide the services you have requested. Primarily, this consists of processing pet licences, sending you notice when your licence is due for renewal, and processing orders for our goods and services, such as offering notices of lost pets or customizing a pet tag, delivering your purchase, and processing your payment. If you purchase the Smart Tracker, depending on your settings, we use information collected by the Smart Tracker and your mobile device to locate your dog, to show you the relative positions of your dog and your mobile device on a map, and to provide you with certain health indicators for your dog. If you use the Wagoria App, we use information to provide you with information and notifications related to you and your pet. We may also use personal information for marketing, and research to improve our offerings.
3. When we Disclose Personal Information. The information we collect for pet licensing is shared with the Licensing Body where you live, such as your municipality. Information collected for DocuPet services may be shared with our service providers. With your consent, certain information may be shared publicly, such as if you use our Lost Pet Recovery service and ask that information about your pet be published if you report your pet missing.
4. How we Collect Information Using Technology. Our Site also collects information using technologies such as cookies. This information may include device ID, device type, browser type, operating system, internet provider, general location information, computer and connection information, page views and links clicked, traffic to and from the Site including its time, referring URLs, ad data, IP address, standard web log information, and interests and demographics
5. Your Choices. If you receive marketing communications from us, you may unsubscribe from these. You may also ask for access to your personal information that we control, and ask us to correct it if it is not right. You may also withdraw your consent to processing of your personal information, however, this will not affect processing where the applicable law allows processing without consent.

About DocuPet

DocuPet offers a platform through which individuals in Canada may purchase or use goods and services. For example, pet owners may, register their pet, create an individualized pet profile, and receive a complementary pet tag. Additionally, pet owners may purchase goods and services offered by DocuPet such as personalized pet tags, collars, and a GPS Tracker. We call these services provided by DocuPet to you the “DocuPet Services”.

In some areas, the Services may include a pet licensing service that helps participating municipalities, government agencies, or other entities responsible for the licensing of pets, or contractors acting for such (each a “Licensing Body”) issue and renew pet licences online (“Licensing Services”).

The DocuPet Services are provided to you by DocuPet. The Licensing Services are provided by DocuPet on behalf of a Licensing Body and are distinct. For example, individuals in Canada who live in a jurisdiction where we do not offer Licensing Services may still use the DocuPet Services to make a purchase.

When you use the DocuPet Services, you are transacting with DocuPet, and the personal information you provide is controlled by DocuPet. Likewise, when you use the Licensing Services to obtain or renew a licence for your pet, the personal information you provide for this purpose is controlled by your Licensing Body. If you use both the DocuPet Services and the Licensing Services, some of your information may be controlled by DocuPet and your Licensing Body separately. The Licensing Body may also provide us with personal information for the Licensing Services. In this case, we process this information to provide our services to the Licensing Body under a contract we have with them. While we describe some of the processing of information we do for Licensing Bodies in this Policy, different Licensing Bodies may have different privacy practices. You should carefully read any privacy notices that may be provided by your Licensing Body, including on our Site. Similarly, if you have any questions regarding the practices of your Licensing Body, you should direct those questions to your Licensing Body.

If you use both the DocuPet Services and the Licensing Services, (for example, by making a purchase from DocuPet, and licensing your pet with your Licensing Body), some of your information may be controlled by both your Licensing Body and by DocuPet. For example, most Licensing Bodies will require the addresses of the people who licence a pet. If you make a purchase from us, we also need your address to deliver your purchase. In this case, your address is separately controlled by your Licensing Body under its notices and bylaws, and by DocuPet under this Privacy Policy.

If DocuPet ceases to provide Licensing Services to your Licensing Body, the information that you have provided, or which has been provided to us by the Licensing Body, for the purpose of providing Licensing Services will be transferred to the Licensing Body, which they control, and for their ongoing use. If some or all of that information is also controlled by DocuPet, we will retain a copy of that information for our ongoing use pursuant to this Privacy Policy and our Terms of Service.

Consent

By using the Service, you consent to the collections, uses, and disclosure of your personal information by us, as described in this Privacy Policy and our Terms of Service. You have certain choices regarding how DocuPet processes your personal information. For more information about your choices, Click Here.

When you licence your pet with your Licensing Body on the Site, you also agree to the collection of your personal information by that Licensing Body, in accordance with its bylaws and any notices that may be provided to you by the Licensing Body, including on the Site. Different Licensing Bodies may collect different information and may process it in different manners. As a result, you should always read all privacy related notices from your Licensing Body, in addition to this Privacy Policy.

You may have the option to obtain Licensing Services (if they are available in your area), DocuPet Services, or both.

Personal Information We Collect

The personal information we collect, and how we process it, depends on what services you use on our Site. For example, we collect different amounts of information and use it for different purposes if you simply visit our Site but do not make a purchase, if you licence your pet with your Licensing Body, or if you purchase goods from DocuPet.

When you visit the Site or use the Service, we collect information, including the following types of personal information:

• Information we collect passively: We may collect certain information passively when you use our Site. We may use various technologies to do this, including cookies, pixel tags, Local Shared Objects, and similar technologies. Such technologies may be employed by us, or by third parties that provide content or functionality on our Site.
• The information we collect passively may include information such as:
  • your Internet protocol (IP) address,
  • device and advertising identifiers,
  • browser type,
  • operating system,
  • Internet service provider,
  • pages that you visit before and after using the Sites,
  • the date and time of your visit,
  • information about the links you click on the Site,
  • the pages you view on the Site,
  • the general manner in which you navigate the Site,
  • the user experience within the Site, including screens viewed, cursor movements, and clicks,
  • whether you open the email messages we send you, or click links they contain, and
  • other standard server log information.

• We may also collect certain general location information when you use our Site, such as your computer's IP address. We may also collect precise geolocation data in connection with the features offered on our products or services. For example, when you register for the Smart Tracker Service, we may receive information about you as it relates to your pet, such as the precise geolocation, of the tracker your pet is wearing, and, depending on the permissions you provide on your mobile device, the geolocation of your phone. The geolocation data may be collected continuously whether or not you actively use our platforms. For more information, including about your choices, see the Smart Tracker Service below.
• We may also collect technical data to address and fix technical problems and improve our Site, including the memory state of your device when a system or app crash occurs while using our Site. Your device or browser settings may permit you to control the collection of this technical data. This data may include parts of a document you were using when a problem occurred. By using the Site, you are consenting to the collection of this technical data.
• Information you provide to us for DocuPet Services: We collect and store any information you provide to us when you use the Service. This information includes information that you provide to us to use the DocuPet Services, and also information that you provide to DocuPet if you choose to use Licensing Services, where such are available.
• If you use the DocuPet Services or interact with us other than to receive Licensing Services, we collect information such as:
  • Information that you provide to us when you register for an account (your “Account”) for any DocuPet Services or any matters other than the Licensing Services. For example, this information may include:
    • your name and contact information such as residential or mailing address, email address and phone number, and secondary pet owner information;
    • information about your pet such as its name, birthdate and age, gender, spay/neuter status, veterinary clinic information, behaviour and obedience information, species, breed and colour, whether it has a microchip, microchip number, vaccination and health information, care requirements, photos and other information regarding it and its licence; and
    • information about your account, such as username and password;
  • Information that you upload or otherwise make available to the public or us through the Services including posts, reports, comments, images and videos you post as part of your public profile, if you choose to make one;
  • Information you provide us in a lost pet report, such as the last known location of your pet, the date it went missing, and its photo, as further described under the Lost Pet Recovery Service below;
  • Information collected if you use our Wagoria App as described below if you choose to use it;
  • Information collected if you subscribe to the Smart Tracker Service as described below;
  • The name and contact information for an emergency contact, if you provide one (note you must have the permission of your emergency contact to provide us with their information);
  • Information that you may provide to us through social media sites or third party services, for example, if you communicate with us through social media;
  • Information that you provide to us in connection with the purchase of goods or services through the Site or the DocuPet Services (this may include payment information such as credit card details (which are processed by our third party service provider), and your billing and shipping address), and your history of purchases through the Site;
  • Information you provide us to customize a purchase;
  • Information that you provide to us in the context of dispute resolution, correspondence through the Service or any other correspondence or communications that you have with us; and
  • Information that you provide to us in connection with an application or inquiry regarding potential employment with us.
• Information you provide to receive DocuPet Services, or other than to receive Licensing Services, is controlled by DocuPet.

• Information you provide for Licensing Services: If you request Licensing Services, and these are available in your area, we collect information such as:
  • Information that you are required to submit to us to obtain a pet licence from your Licensing Body that has contracted with us to provide such licensing services (“Pet Licensing Information”). Pet Licensing Information is controlled by your Licensing Body, and may include:
    • your name and your pet’s name;
    • your address and contact information;
    • any secondary points of contact you may provide
    • information about your pet, such as its breed and colour, photos you provide of your pet, birthdate and age, gender, spay/neuter status, whether it has a microchip, the microchip number, vaccination and health information, care instructions,
    • information about your pet licence, such as its number, when it was issued, and when it will expire;
    • your payment information;
    • information about you, such as your birthday and whether you are entitled to a senior discount, veteran’s discount, or other benefits, (if offered by your Licensing Body); and
    • Any other information that is required by your Licensing Body.

• Pet Licensing information is provided to your Licensing Body. The required information may vary between Licensing Bodies, and if you have questions about such information or its use, you should contact your Licensing Body. Similarly, you should consult your Licensing Body and any privacy statements it may provide, for information on how your Licensing Body may use information it receives. For example, and without limiting any information from your Licensing Body, this may include the operation of the pet licensing system, and the operation of animal shelters, including reuniting lost pets with their owners.
• Your Licensing Body may also offer means to register your pet without using the DocuPet Site, such as in person service. Consult your Licensing Body for more information.
• Information we receive from Licensing Bodies:
  In some cases, a Licensing Body we work with may provide us with information to assist us with the Licensing Services we provide them. For example, some Licensing Bodies provide us with a list of their existing or historic pet licences, including names, contact information and information about pets, pet licences and their expiry, as well as whether your pet is a service animal, and depending on the licensing body, the nature of the service provided by the animal (for example that they are a seeing eye dog), and may imply information about your mental or physical health. The Licensing Body provides us with this information so that we can provide them with the Licensing Services, and in particular so that we can manage the renewal of such licences. If we receive information about you from a Licensing Body, when you first create an Account with us, that information will be automatically populated into your Account so that you do not have to enter it again.
  
  Information we receive from a Licensing Body in this manner is controlled by the Licensing Body and we are generally processors with respect to such data. If any of your information we have received from the Licensing Body is not current, please let us know how it should be updated. Note, the updated information, and any other information you provide in conjunction with the Licensing Services, will be provided to your Licensing Body.

How we use your Personal Information

The information we collect is used for different purposes depending on what services you seek, and what information you provide to us.

• If you use the DocuPet Services, you agree that we may use your personal information for the following purposes:
• to provide you access to the Services and to carry them out. For example, we use your payment information to process your payment, and your delivery information to ship your purchase to you;
• to provide a free pet registration platform (Registry) which allows you to create an Account (which includes a comprehensive pet profile) where you can enter your pet’s information in one place and receive a free pet tag with an unique pet identifier code which is linked to your Account;
• to help you locate your pet if it goes missing, and to contact you if it is found as part of our service (please see and Information you share through the Service below);
• to provide emails with missing pet alerts to individuals who have agreed to receive them, and who are located in the area where the missing pet was last seen;
• to provide you with the features of our Wagoria App, if you choose to use the App;
• to provide you with the Smart Tracker Service as described in more detail, if you subscribe to that service;
• to inform you of missing pets that may be near you if you choose to receive those messages;
• to provide customer support relating to the DocuPet Services, including by means of e-mail, telephone and through the Service;
• to prevent, detect and investigate potentially prohibited or illegal activities, fraud and security breaches and to enforce our Terms of Use;
• to personalize, measure and improve the DocuPet Services;
• With your consent, to contact you, by e-mail, push notification, text message (SMS), by telephone or other electronic means, to notify you of our other activities and services including for the purpose of providing updates and targeted marketing activities, or for any other purpose described in this Privacy Policy. You may opt-out of our marketing communications, and still receive both Licensing Services, and DocuPet Services;
• to respond to your inquiries;
• to provide you with other services that you have requested, as described when we collected such information; and

• If you seek Licensing Services, we process the information you provide, and/or the information we receive from the Licensing Body, to provide those services. This may include:
• managing your account, including to improve security such as by using two-factor identification (for example, we may send a code to your phone to verify your identity when you sign in to your account);
• finding your previous pet licence records,
• obtaining or renewing a licence for your pet, including shipping your official pet tags,
• informing you when your pet licence needs to be renewed,
• to prevent, detect and investigate potentially prohibited or illegal activities, fraud and security breaches and to enforce our Terms of Use; and
• otherwise contacting you about the Licensing Services, for example, to provide customer support;

• We may use the information we collect passively using technology for the following purposes:
• determining if your browser is compatible with our Site, and allowing the Site and its content to display correctly,
• to store data about your session on the Site,
• to understand whether notifications we send you are clicked, tapped, and read,
• to ensure you view a version of the Site that is correct for your general location,
• to detect and prevent fraud and other risks,
• for load balancing,
• to assist with payment processing,
• for advertising purposes, including to serve advertisements that we think may interest you on our Site and other websites, to limit the number of times you see an ad, and to measure ad effectiveness,
• to identify and correct errors,
• to enable chat functions on our Site,
• to track and understand usage of the Site for analytics purposes,
• to count visitor numbers and views, and determine which portions of the Site they visit, and to determine whether a visitor is a new or returning visitor,

You can control our use of cookies and related technologies to serve advertising. To opt-out of such practices, visit our Preference Centre, or for more information, see Your Privacy Rights below.

You can also choose to accept or decline cookies. You can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the Site.

When we provide Licensing Services, we process your information under a contract with your Licensing Body, and the Licensing Body controls that information.

We may use or disclose any information we hold in response to a subpoena, law enforcement request, or in another legal process or as otherwise required or permitted by law. We may also use it to act in emergency circumstances to protect the personal safety of our users or to protect our rights, or enforce our agreements.

How The Lost Pet Recovery Service Processes Personal Information

The Lost Pet Recovery Service (“Lost Pet Recovery Service”) allows users to share information with others, including information you designate in your Account and a lost pet report should you submit one. The Lost Pet Recovery Service has several components;

1. a “Public Profile”, which allows you to make certain information about yourself and your missing pet available to people who have the alphanumeric code located on your pet tag (the “Tag ID”), by controlling your settings as described in this section,
2. a “Lost Pet Listing” which allows you to post a public listing to your Public Profile if your pet becomes lost. This allows members of the public to view your Public Profile, if you choose, for as long as you have the Lost Pet Listing posted. You may also make a Lost Pet Profile without making your Public Profile accessible to people without your Tag ID.
3. “PetcoLoveLost Posting” which allows you to consent for DocuPet to share your lost pet information with PetcoLoveLost if your pet is missing;
   and
4. “National Animal Shelter Network” (NASN) which provides participating animal shelters the ability to search the DocuPet database for a lost animal who is wearing a DocuPet Tag, has a microchip, or for specific pet information fields within the DocuPet database when attempting to find the identity for a stray/lost animal brought to their agency without any identification.

You can choose to make a Public Profile, a Lost Pet Listing, a PetcoLoveLost Posting, or all three, and control the information you share through these tools as described below. To facilitate the reunification of lost pets with their families, shelters participating in NASN may search DocuPet Tag numbers, microchip numbers, or for specific pet information fields, to try to identify animals in their care. We do not provide directly identifying information regarding the pet owner to NASN, unless you have agreed to do so, or, unless the NASN is the Licensing Body which holds your pet registration.

Public Profile

You can create a Public Profile for your pet, that includes information you choose to place in it, and that can be accessed by persons with your pet Tag ID as described below. The information you can include in this profile is pet owner name, pet owner contact information, secondary pet owner information, pet name, pet species, pet breed, pet colour, pet age, pet sterilization status and proof of sterilization, pet rabies vaccination expiration date and proof of rabies vaccination expiration date, secondary contact information, veterinary clinic information, pet care instructions, pet obedience levels and behavioural attributes, pet photos, and many other types of pet owner and pet information. If you submit a Lost Pet Listing, that listing may link to this Public Profile.

You can choose the conditions under which your Public Profile information can be viewed by members of the public, and may set information within the Account to either, “Never display”, “Only display when a pet is lost”, or “Always display”. By default, all fields other than your email address are set to “Only display when a pet is lost”. Email address is set to “Never display” by default.

When information is set to “Always Display” that information may be viewed by members of the public who have entered the Tag ID on the Site, for example, if a person has located your pet bearing that Tag ID. When information in your Public Profile is set to “Only display when a pet is lost”, if you report to us that your pet has been lost, information with this setting may be also viewed on the Site by members of the public who have entered your Tag ID. Information set to “Never Display” may not be viewed by members of the public on the Site regardless of whether you have reported your pet missing or whether a person has your Tag ID.

For clarity, although your Public Profile is not designed to be accessed by anyone who does not have your Tag ID, regardless of your settings, it is not possible to guarantee the security of any information online. As a result, you should exercise caution when choosing to post information to your Public Profile.

You may change the settings for your Public Profile in the Profile Settings page of your Account.

Lost Pet Listing

If your pet goes missing, you may choose to post a public Lost Pet Listing. The Lost Pet Listing may be viewed by members of the public who visit the Site, regardless of whether they have your Tag ID. The Lost Pet Listing allows you to post information about your missing pet that you choose. This may include any information you choose to share in the listing, such as your name and contact information, secondary pet owner information, pet name, pet tag and/or microchip numbers (if available), pet species, pet breed, pet colour, pet age, pet sterilization status and proof of sterilization, pet rabies vaccination expiration date and proof of rabies vaccination expiration date, secondary contact information, veterinary clinic information, pet care instructions, pet obedience levels and behavioural attributes, pet photos, the circumstances under which they went missing, where they were last seen, and many other types of pet owner and pet information.

The information you place in your Lost Pet Listing is your choice.

If you have used the Licensing Services, the information you include is also shared with the applicable Licensing Body.

You can also link portions of your Public Profile to the Lost Pet Listing, including the information described under the section on Public Profiles above. If you do, that information may also be viewed by visitors to the Site, regardless of whether they have your Tag ID.

You may choose to have your Lost Pet Listing shared via an email sent by DocuPet to individuals who live near the location of the lost pet, who have agreed to receive these notifications. Likewise, you may choose to receive these notifications regarding the lost pets of others (and can choose to stop receiving them as well).

PetcoLoveLost Posting

DocuPet works with PetcoLoveLost, an independent, third-party organization, to allow the sharing of lost pet information with their PetcoLoveLost service. This service helps to reunite lost pets through the use of pet photos and pet facial recognition technology. If your pet goes missing, at the time you make a Lost Pet Listing, you will be offered the option for DocuPet to disclose your pet’s name, photo, last known location, and certain details regarding your pet, to PetcoLoveLost. If you agree, PetcoLoveLost will make an online profile for your lost pet, which links back to your Lost Pet Listing. This may increase the number of people who see your Lost Pet Listing.

National Animal Shelter Network

DocuPet has established a network of participating, independent, third-party animal welfare shelters across Canada and the US for the purpose of being able to share information to help reunite lost pets with their owners. When a participating shelter has a stray/lost animal without a known owner, the shelter can search a DocuPet Tag, microchip number or animal-specific fields (e.g. pet name, pet species, pet breed, pet colour, pet age, pet sterilization status and proof of sterilization, pet rabies vaccination expiration date and proof of rabies vaccination expiration date, pet photos, pet care instructions, and pet obedience levels/behavioural attributes) within the DocuPet database in hope of finding a match. The shelter is NOT be able to access owner name, address, phone number or email address unless you have provided consent within your Account for the release of that information. If you have not provided such consent and the shelter believes they have a positive match, the shelter may contact DocuPet’s 24 hour lost pet recovery team to submit a found pet report. In such a case, DocuPet may attempt to contact the suspected owner to ask if their pet is missing, verify if the information is correct, and if so, facilitate connection between you and the shelter by asking your consent to disclose your contact information to the shelter.

In all cases, you are solely responsible for the personal information you share through the Service and we cannot guarantee the privacy or security of any information shared by you with other users.

Please note that once information has been published online, it is not always possible to remove it, and that DocuPet cannot control, and is not responsible for what third parties who view such information may choose to do with it. Always think carefully, and exercise caution when publishing personal information.

The Wagoria App

The Wagoria App is a mobile application that you can use to access your Account, including your Pet Profile, and also to use features that include:

1. Event Tracking, Scheduling and Daily Routines Creation/Tracking

   The Wagoria App provides you with functionality that allows you to enter and track information of your choosing related to your pet(s) behaviour, health and wellness, reminders, pet routines and activities, and regularly recurring events (“Event Tracker”). This can include:

   1. Entering and tracking standard and custom events, such as walks, play, and vet or grooming appointments.
   2. Entering events that will happen in the future into a calendar, such as a scheduled vet visit. This can include the creation of a recurring event that repeats daily, or on another cadence you select.

   You choose which events to enter into the Wagoria App, can choose the date and time of the event, whether it reoccurs, and whether you have skipped a recurring event. For each event, you can choose the level of detail you wish to enter regarding it. You can delete events you have previously entered if you choose.

   The Wagoria App provides you with tools to learn about your pet from the events, and other information you enter regarding them. For example, you can record streaks such as the number of consecutive days you walked your pet.

2. Quizzes and Information

   Wagoria offers the ability to view and complete optional Quizzes, and view General Pet Information, Personalized Pet Information, and Entertainment.

3. Memory Tracking

   The Wagoria App provides you with an ability to upload and store photos of videos of your pets “Memory Tracker”. If you choose, you can caption these photos/videos, include their date or location or associate them with events you have entered into the Wagoria App. However, what information you include with your photos/videos is your choice.

   NOTE: The Memory tracking feature is not intended to store the sole copy of your photos/videos, and DocuPet is not responsible if you lose access to such photos or videos. You should always retain your own remote copies of your photos and videos (for example, on a portable drive) and may wish to have backup copies of sentimental materials.

4. Walk Tracking

   The Wagoria App includes a walk tracking feature that allows you to record the distance, time, speed/pace (calculated based on time and distance), and routes you take when you walk your pet (“Walk Tracker”). To use the Walk Tracker, you must have the location services setting activated on your mobile device, and the Walk Tracker works by detecting the location of your mobile device, not your pet directly.

   Each time you take a walk with your pet, if you wish to use the Walk Tracker feature automatically, you must turn it on at the beginning of your walk and turn it off once you are finished. If you do not wish to use the automatic tracking functionality of the Walk Tracker, you also have the option to enter your walks manually.

5. Sharing

   The Wagoria App integrates functionality that allows users to share material of their choosing, such as events, memories, walks, and pet insights, with recipients of their choosing using the communication channels they select from available options such as text message, email, or social media posts/messages. All such communications are sent from the user, not from DocuPet. You may only share material with recipients whom you think will be happy to receive it, and who will not consider it spam, or otherwise unwelcome.

   These communications channels are offered and controlled by third parties, such as social media platforms, and may be offered by those third parties under terms and privacy policies that differ from the DocuPet Terms and the DocuPet Privacy Policy. You should read the terms and privacy policy of every site or service you choose to use. DocuPet is not responsible for the practices of any such third parties.

6. Notifications

   The Wagoria App allows users to receive email and or push notifications from the Wagoria App, regarding the following subjects:

   1. Health Notices, such as reminders and alerts about your pet's health, vitals, and wellness trends,
   2. Profile Notices, such as notifications or reminders about setting up/completing your pet profile, updating details, and managing pets,
   3. General Nudges, such as prompts to explore, engage, or keep pet's journey on track,
   4. Event Reminders such as reminders and updates for walks, routines, custom events, and special pet moments,
   5. Learning tips, such as AI-powered tips, insights, quizzes, and reports tailored to pet's behaviour, breed, life stage,
   6. Lost Pet alerts, urgent alerts and updates for lost/found pets, search party activity, reunification progress,
   7. Discovery notices, such as updates about new features, partnerships, offers, and Wagoria news,
   8. Legal notices, such as notices regarding amendments to our Terms, and
   9. Offers of additional products or services, including promotional materials.

   If you have separately purchased a Smart Tracker, you may choose to receive additional notifications regarding the tracker and its status, including:

   1. Safety Alerts- tracker-related safety notifications
   2. Barking and Behaviour- Alerts for barking events and behaviour changes
   3. Transport- Alerts when the pet is riding in a vehicle
   4. Location and Zones- Updates when pet moves to new places or leaves safe areas
   5. Battery and System Status- Reminders to keep tracker charged and working well
   6. Walks and Activity- Notifications about pet's daily movement and exercise.

   All classes of email message and push notification can be turned on or off by the user using the settings in the Wagoria App, with the exception of notices that we are required to send by applicable law, such as notices of amendments to these Terms, or our Privacy Policy.

7. Smart Tracker Integration

   If you have separately purchased a Smart Tracker, you may access the information gathered from your Smart Tracker through the Wagoria App and choose to receive notifications regarding it. To learn more about what information you can gather through the Smart Tracker, please read “Smart Tracker Service” below.

8. Insights

   The Wagoria App uses artificial intelligence (the “AI Tool”) to process the information you provide to the quiz features within the app; information in your Pet Profile information; other information you track or upload to the Wagoria App (including for example, information you provide to the Event Tracker, the Memory Tracker, and the Walk Tracker); your general location; if you use our Smart Tracker, information gathered through the Smart Tracker, such as your pet’s heart rate and activity); and information that DocuPet obtains from third party sources (for example local weather).

   This information is used to make inferences regarding your pet and its behaviour, and to provide you with tips, suggestions, summaries and alerts and to answer questions you ask the AI Tool. For example, the information you provide to the AI Tool may be used to provide you with training tips that you may find useful in training your pet, or reminders if you have missed walking or playing with your pet.

   You can also ask the AI Tool questions and receive answers based on the information you have entered into the Wagoria App, and the third party data sources available to the AI Tool.

   You can save the information you receive from the AI Tool for future use, flag it as important, and also provide feedback on it.

   The AI Tool is offered for entertainment purposes only and is not intended to provide health or veterinary services or other critical or time sensitive information regarding your pet. No information you receive through this tool should be used to make any decisions regarding your pet's health, and the AI Tool is not a substitute for the advice of a qualified veterinarian. You should not delay in seeking veterinary or other professional advice based on any information you receive from the pet personality quiz or AI Tool. Likewise, you should not rely on the accuracy or availability of any information you obtain from the pet personality quiz or AI Tool. The AI Tool is provided on an “as is” and “as available” basis and your use of the AI Tool will be at your sole risk.

Smart Tracker Service

The Smart Tracker Service is a subscription service that offers a pet dog location tracking, activity tracking, and health indicator monitoring service that operates through the use of a tracker device that your dog wears, and a mobile application that you install on your mobile device.

Using the Smart Tracker Service, you can record and keep track of information about your dog using the mobile app and your mobile device. This information includes:

1. The location of your dog (n.b. all references to the “location of your dog” refer to the location of the Smart Tracker device, which can only track the location of your pet while attached to them in accordance with any instructions that may be provided in the device manual),
2. Historic dog location information,
3. Activity information related to your dog, both current and historic consisting of:
   1. number of hours at rest
   2. number of minutes at various activity levels ex. walking, running
   3. barking activity
   4. additional activity data in beta testing ex. number of minutes eating, drinking
   and
4. Health indicators related to your dog, both current and historic consisting of:
   1. resting heart rate
   2. resting respiratory rate
   3. heart signature

The Smart Tracker device is able to track the location of your dog while they wear the Smart Tracker device in the following manners:

1. If you have Bluetooth permission enabled on your mobile device for the Smart Tracker App, then you may be able to view the location of the Smart Tracker device. This permission determines both the location of your mobile device, and the location of the Smart Tracker device.
2. The Smart Tracker device may be able to detect its proximity to a public database of nearby WiFi nodes, and you may be able to view the location of the Smart Tracker device on your mobile device.
3. You can set “safe zones” each with a location and radius you define, and receive alerts when your pet enters or exits each zone.
4. The Smart Tracker device may be able to track its location using GPS.

If you have “Location Services” active on your mobile device, you may also be able to view the location of the Smart Tracker device relative to the location of your mobile device. To provide this feature, with your permission, the Smart Tracker App collects both the GPS location of your mobile device, and that of the Smart Tracker device, so that you may view both of these locations on a map.

You control the settings on your mobile device, and can choose to turn off both Location Services, and Bluetooth. You may turn each of the location collections described above on and off separately. However, if you turn one of these features off, the features of the Smart Tracker Service that rely on these settings will not function while they are off.

Transfers of your Personal Information to Third Parties

We may disclose your personal information, including the categories of personal information discussed above, to third parties in accordance with this Privacy Policy and applicable law. In some cases, it may be transferred to a third party for processing as described in this section.

When you seek Licensing Services, the information you provide for such services, including your name, contact information, and information about your pet and your pet licence are provided to your Licensing Body, and are subject to any privacy notices or policies from your Licensing Body.

We may also share your personal information with:

• If you report your pet as lost, we may share information as follows in an effort to locate your pet:
  • Information you include in your Public Profile may be accessed by anyone who has the alphanumeric code located on your pet tag;
  • Information you include in your Lost Pet Listing may be viewed by members of the public;
  • If you choose, a link to your Lost Pet Listing, and your pet’s name, photo, last known location, and certain details regarding your pet, will be provided to PetcoLoveLost;
  • and
  • Animal shelters participating in our National Animal Shelter Network have the ability to search our records for DocuPet Tag, microchip number or animal-specific fields (e.g. pet name, pet species, pet breed, pet colour, pet age, pet sterilization status and proof of sterilization, pet rabies vaccination expiration date and proof of rabies vaccination expiration date, pet photos, pet care instructions, and pet obedience levels/behavioural attributes). With your consent, shelters in the National Animal Shelter Network may be given your name, address, phone number or email address for the purpose of attempting to reunite you with your pet.
• third party service providers to prevent, detect and investigate possible illegal activities, violations of our policy, fraud and/or data security breaches, and to support decision making on products, websites, applications, services, tools and communication;
• service providers with whom we have entered into an agreement to help us provide the Services, and the other uses of information we discuss in this Privacy Policy and our Terms. For example, we may work with service providers that assist us with marketing, advertising, analyzing or improving the Service, or for any other purpose we describe in this Privacy Policy or our Terms. For example, we use a third party to help us process payments you make through the Site;
• certain third parties such as supervisory authorities, tax authorities, police and other regulatory authorities, if we are required or permitted to do so by law;
• other third parties to whom you have given consent to share your information via the Service; and
• companies that we intend to merge with or be acquired by in the context of a re-organisation, acquisition, merger, bankruptcy proceeding, or another corporate transaction. We may also share information if any such transaction is proposed.

If DocuPet ceases to provide the Licensing Services in your area, the information that is necessary for obtaining and managing a pet licence in your area, including any historical information, will be transferred to the applicable Licensing Body. Some or all of this information may also be maintained by us to continue providing you with DocuPet Services or where permitted or required by law.

PRIVACY RIGHTS AND CHOICES

This section explains certain of your privacy rights and choices. These rights may differ depending on where you live. If you have any questions, or would like to exercise any of your privacy rights, please contact us using the information provided below.

To opt out of analysis by Google Analytics on our Site and other websites, please visit https://tools.google.com/dlpage/gaoptout.

Do Not Track Requests: Some web browsers have a “Do Not Track” feature. This feature lets you tell websites that use the feature that you do not want to have your online activity tracked. Our Site is not currently set up to respond to those signals.

Your Privacy Rights

If you are a resident of the United States or Canada, you may have certain privacy rights under applicable law depending on where you live. These rights may vary based on where you live and may also be subject to limits established by the applicable law.

These rights include the rights of residents of Colorado, and Oregon or of Canada, to make the following requests in accordance with applicable law:

• Access, Confirmation, Deletion, Correction Requests: Subject to exceptions under applicable law, you may request that we confirm whether we process your personal information, and you may further request access to, or deletion of, your personal information. You may also request that we correct inaccurate personal information that we maintain about you.
• Opt-Out of Sale: You can request to opt out of the “sale” (as defined under applicable law) of your personal information.
• Opt-Out of Targeted Advertising: You can request to opt out of our use of your personal information for purposes of “targeted advertising” (as defined under applicable state law).

To exercise your privacy rights, please email us at privacy@docupet.com.

We may process (Canadian residents) for purposes of “targeted advertising” certain categories of personal information as each such term is defined under applicable law. We may process for “targeted advertising” purposes the categories of personal information described under the “Personal Information We Collection” Section above to the categories of parties described above in the “Transfer of your Personal Information to Third Parties” Section.

Please note that if you would like to make a request to opt-out of “sales” or “targeted advertising,” in order to opt out of cookie-based tracking for behavioural advertising purposes, you will need to separately request to opt-out by clicking the Cookie Settings link in the footer of the Site you visit to set your preferences or by broadcasting an opt-out preference signal recognized by DocuPet, such as a Global Privacy Control signal, on browsers or browser extensions that support such a signal. You can also visit www.aboutads.info/choices and https://optout.privacyrights.info to opt out of certain uses of cookies for advertising purposes. Your selections are specific to the device, website and browser you are using. Your selections are deleted whenever you clear your cookies or browser’s cache.

We will take reasonable steps to verify your identity prior to responding to your requests. The verification steps will vary depending on the sensitivity of the personal information and whether you have an account with us. If you reside in applicable states/jurisdictions, you may designate an agent to submit an opt-out of sale and opt-out of targeted advertising request on your behalf. Proof to verify your identity and the authorized agent’s authority to submit requests on your behalf are required, or we may deny the request. We use commercially reasonable efforts to authenticate your identity and the authorized agent’s authority through the written documentation provided in connection with the opt-out request in accordance with this Privacy Policy.

We may deny certain requests, or fulfil a request only in part, based on our legal rights and obligations. If you are not satisfied with the outcome of your request, to the extent permitted under applicable law, you may submit an appeal by sending an email to privacy@docupet.com with “Data Privacy Appeal” in the subject line.

Note that for purposes of these requests under this Section, personal information does not include information about job applicants, employees and other of our personnel; information about employees and other representatives of third-party entities we may interact with; or information we have collected as a service provider to our clients.

Protection and retention of your personal information

We protect your personal information by using organizational, technical and administrative security measures (such as firewalls, data encryption where we deem it appropriate, and physical and administrative access controls to the data and servers) that help limit the risk of loss, abuse, unauthorised access, disclosure, and alteration. We take reasonable steps to help limit access to personal information to those employees, contractors and agents who have a business need to access it for the purposes described in this Privacy Policy.

Although we have taken measures to help protect the personal information that we have collected from unintended loss, unauthorized disclosure and unauthorized use or access, no security measures can provide absolute protection. We cannot ensure or warrant the security of any information you provide to us.

If you believe your Account has been compromised, please contact us at info@docupet.com.

We retain personal information for as long as it is needed for the purposes we describe in this Privacy Policy or required under applicable law. We take reasonable steps to delete personal information when it is no longer necessary for these purposes. Please note that information we receive from your Licensing Body, or that you provide to us to receive Licensing Services, is returned to your Licensing Body.

International Transfers of Personal Information

Personal information that we collect may be stored and processed in a jurisdiction other than the one it was collected in, including any country in which we or our data providers maintain facilities, such as the United States. We may use service providers in other jurisdictions for any of the purposes described in this policy. Personal information processed and stored in another country may be subject to disclosure or access requests by the governments, courts or law enforcement or regulatory agencies in that country according to its laws.

By using our Site or by providing us with personal information, you consent to any such transfer of information outside of your jurisdiction and your country. If you have any questions about our use of service providers outside of Canada, you may contact us using the information below.

Children

We do not intend to collect information from children who are under 18 years of age. Our Site is intended for users who have reached the age of majority where they live. If you are under the age of majority where you live, please do not provide us with any information. If you are the parent or legal guardian of a child who has provided us with personal information, you may ask to review or delete this information.

Links to other Websites

Our Site may contain links to other websites that may interest you. However, once you have used these links to leave our Site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this Privacy Policy. You should exercise caution and look at the privacy statement applicable to the website in question.

Contact Us

If you have any questions, concerns or complaints about the Site our Privacy Policy, or our processing of personal information please contact us at privacy@docupet.com.

You may also write to our Privacy Officer at 2 Gore St., Kingston, ON, K7L 2L1.